We Started With the Risers
The return of Datsun didn’t start with what cars to launch, but with the people, the Young Risers living in high-growth markets. They are ahead of the curve, waiting for that one chance
that will propel their careers and futures. For the young risers, mobility is both physical and social access to opportunities. They deserve nothing but a brand of their own. That’s why Datsun is returning and rising as the badge for the risers.Come and Discover the new Datsun go features.
Datsun, Badge of the Risers
Turning risers’ investment into inBestment. To allow risers to love what they need, and especially as first new car investment, we need to screen everything to be modern solution, and not constrained by segment conventions (ways to buy, cars, services, ownership).
Risers need access to opportunities that drives them to their dream. Hence we ensure everything to be friendly, inviting and easy from buying experience to owning. Not just accessible price.
Lastly assuring risers’ way ahead by reliability, durability and quality, from global expertise and leveraging from our roots.
Rooted under a strong heritage
The Datsun brand dates back to the earliest days of Japanese car building. Datsun evolved to become an automaker recognized as Durable, Attractive and Trustworthy. More than 20 million Datsun vehicles were sold in 190 countries during its more than 50-year run. A brand supported and loved by many worldwide, this is the spirit the new Datsun brings to young risers.
Behind the badge
Our heritage and guiding principles are reflected in the badge of the Risers. Honoring the spirit of an earlier Datsun, the center portion retains the essence of the original logo. Surrounded by a hexagon inspired by shiny bolts, the rest of the badge conveys a modern robustness and the confidence to succeed in a new world.
The Datsun Way is about a rewarding and enjoyable relationship for risers starting from purchase on through the ownership experience. Datsun is about producing a locally built, relevant brand, drawing from the company’s global technological know-how and expertise in engineering and styling – going global to glocal!
About Datsun Melrose
Melrose Motor Investments has a proud heritage with Nissan and Infiniti. We are delighted to present an addition to the family, Datsun Melrose.
Datsun has proven itself in the past with 20 million vehicles sold in a 190 countries in its more than 50-year run. It’s a passionate brand, loved and supported by many worldwide.
Melrose Motor Investments brings the same level of commitment and professionalism to Datsun as it does with Nissan and Infiniti with over 80 years of combined experience in the motor trade, making sure that your every motoring need is fulfilled.